Today, we have the privilege of speaking with Andy Anderson, CEO and Co-Founder of Mind Over Media, a company reshaping how Sports, Media, and Entertainment organizations leverage artificial intelligence to drive revenue and operational efficiency.
With a track record that includes overseeing over $300M in direct-to-consumer sales and producing major projects with brands like Marvel and Warner Bros., Andy brings a deep understanding of the industry’s challenges and opportunities. Together with Jamie Parker, Co-Founder and Chief Product Officer, who has developed innovative AI solutions for companies like Showtime, Viacom, and EY, the team at Mind Over Media is uniquely positioned to deliver cutting-edge solutions.
Mind Over Media has been dubbed the “Palantir for Sports, Media, and Entertainment,” providing an AI-powered backbone that integrates data and workflows to streamline operations and enable real-time, data-driven decisions. Their proprietary Work Intelligence Network (WIN) and AI Pilot Program empower organizations to unlock new efficiencies and scale intelligently while ensuring a seamless, intuitive user experience.
Join us as we explore Andy’s journey, the vision behind Mind Over Media, and how their transformative approach to AI is setting a new standard for these dynamic industries.
Q1. Tell us about your company and what inspired its creation.
“Mind Over Media was founded to solve a critical issue in the Entertainment industry: rigid workflows and fragmented tools that limit the ability to engage consumers effectively. By leveraging AI Agents, we enable brands to automate consumer interactions in social DMs, eliminating human bottlenecks and closing tens of thousands of sales simultaneously. This approach addresses an overlooked need for B2C scalability in an industry where efficiency and personalization directly impact revenue.”
Q2. What differentiates your solution from others in the market?
“What makes us unique is our focus on fully automating the consumer journey for B2C organizations. Unlike tools that assist human-led processes, our AI Agents independently manage personalized interactions at scale. This eliminates fragmented workflows, ensures no data or opportunity is lost, and drives conversions directly within DMs across Meta platforms.”
Q3. How did you identify your initial market, and what have you learned so far?
“Entertainment companies relying on direct-to-consumer models face universal challenges: fragmented engagement, low conversion rates, and high operational costs. Through conversations with marketers and executives, we identified that existing tools—designed for B2B workflows—don’t address the scale and complexity of B2C operations. This validated our focus on building a solution that removes the need for human oversight and optimizes conversions across massive audiences simultaneously.”
Q4. How is your team positioned to deliver on this vision?
Our team combines decades of experience in direct-to-consumer sales, entertainment, and AI product development. I’ve overseen $300M+ in DtC sales, including movie tickets, merchandise, and celebrity CPG brands, which gives me firsthand insight into the challenges of scaling consumer engagement. Jamie Parker, our Chief Product Officer, has led AI-driven product development at companies like Showtime, Viacom, and EY, making him uniquely equipped to address the technical and operational needs of entertainment organizations. We have an awesome team that has accelerated others’ businesses for decades, and we are having so much fun working with our clients!
Q5. How does your solution impact the industry at large?
“Mind Over Media shifts the paradigm from human-led, tool-assisted marketing to fully autonomous B2C engagement. Our AI Agents act as an operational layer, integrating with existing systems to execute real-time, personalized interactions for thousands of users simultaneously. By doing so, we reduce inefficiencies, optimize revenue, and help brands scale without additional service providers or tools. This creates a measurable step-change in key metrics such as conversion rates, ROAS, and customer retention.”
Andy Anderson's vision for Mind Over Media isn't just about streamlining workflows; it's about igniting a revolution in how sports, media, and entertainment connect with audiences. By harnessing the power of AI to automate personalized interactions at scale, they're unlocking unprecedented revenue streams and operational efficiencies. Anderson's insights, coupled with Jamie Parker's AI expertise, paint a compelling picture of a future where data-driven decisions and seamless consumer engagement are the norm. This conversation barely scratches the surface of the transformative potential Mind Over Media holds.
If you're ready to dive deeper into the world of AI-powered entertainment and discover how to revolutionize your approach, you’ll want to learn more about how they are changing the game.
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